Peterborough Blogs
Local Group Creates Video Highlighting Small Businesses During Pandemic
/Small businesses have been negatively affected by the pandemic but entrepreneurs Kyle McDonald, Mike Watt and several others wanted to highlight their importance with a heartstring-grabbing video released Monday.
The video, “For SmALL of Us” showcases the importance of how small businesses play a role in local communities. While it is easy to tell everyone to shop local, the video wanted to spread the message to emotionally connect with their audience while preventing the saying from becoming cliché according to both entrepreneurs.
“We’ve seen a million things to say support local and shop local, you can only say the same thing for so long,” said McDonald, owner of Pioneer Inc. “They just push it aside and it falls on deaf ears.”
“It’s about reframing the message about giving small businesses the first opportunity,” said Watt, owner of Providence, S.O.S. Save Our Soles, Flavour Fashion and PTBO Northern Originals. ”I never hear about how Costco is what makes Peterborough so great. It’s the bridal shop you got your wedding dress or the suit you got married in or the coffee shops that you sat down at.“
The video’s idea was inspired by Watt after a conversation with his wife —who co-owns S.O.S. with Watt — and when Premier Doug Ford and the Government of Ontario announced a month-long province-wide shutdown that extended into six weeks that took effect early April.
The rapidly-changing pandemic rules have forced these small businesses to be creative and innovative just to stay afloat said Watt.
“Everybody is struggling in their own way right now and the creativity is out there,” he said. “People are doing podcasts, interviews and doing these side hustles to bring all these businesses to light. People are seeing how are they are going to survive in this third wave.”
While the 60-second video contained all shots of Peterborough, the city’s name was not branded so it could apply to all small businesses as opposed to just one place. It has received heavy positive feedback and the message has spread very quickly according to Watt and McDonald.
“Likes are fine (on social media) but shares are what make a difference,” said McDonald. “On the other side, it has made a resurgence and has our city gone up in local business.”
“It’s been awesome. People are really embracing it and sharing it in and out of town. It’s doing what we wanted to do,” said Watt. “We wanted people to have a passion for this town and other towns and have people recognize that this is a conversation.”
The video was branded by brand developer Bryan Sage, videographer Jeremy Kelly did the editing and photography was by Tyler Tinsdale. Klint Davies wrote the script and Mike Judson of Pure Country 105 did the voice-over.
“We have to ramp up to a point in June where we can open. Hopefully we can open and hit the ground running and willing to shop and support these businesses,” said Watt. “We want to start the conversation. It comes from a place of encouragement and our city. We want people to think about our businesses.”
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Television Road's Music Video Filmed On Snapchat Gives Amazing Tour Of Peterborough
/Peterborough indie band Television Rd just released their first song, "Lavender Town (Hula Hoop Dream)", off their upcoming album Banshee Cypher (out October 2nd).
The trippy and beautiful video to accompany the song—made entirely from Snapchat clips—gives a great tour of Peterborough and the Kawarthas.
The video was filmed, directed and edited by lead singer Sara Ostrowska, and features spoken word artist Erin McLaughlin.
Watch the video below...
Peterborough's Chris Culgin Releasing New Album "It's Only Time" June 5th
/Peterborough musician Chris Culgin is releasing a new album It's Only Time June 5th, with the launch party that night at The Gordon Best Theatre on Hunter Steet. Culgin will be kicking off a two-month Canadian tour this summer, with his backing band that includes Brandon Humphrey on electric guitar, Rob Foreman on upright bass, and Matt Greco on drums. The band is featured on the cover of this month's The Wire MEGAzine. Have a look at the excellent new video released in support of the album. Directed by Michael Morritt, it was filmed at locations all over town.
This Amazing Video Of A Blind Peterborough Dog Named Kellar Has Gone Viral
/A Peterborough dog named Kellar has become a YouTube sensation. As MyKawartha.com reports, his owners,
Marcy Stapley and her fiance Mike Miller, posted a video of him on the weekend using
voice commands to fetch a toy. It already has 41,000 views. Watch for yourself and share...
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Watch The New Video From Peterborough Band Charming Ruins
/Peterborough-based Charming Ruins is a two-piece blues rock band. Here's their new music video for their single "Feel It", which was produced by Jeremy Kelly.
[YouTube via @spankysdowntown; Charming Ruins on FB]
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Video From Walk A Mile In Her Shoes In Peterborough
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Here's Video From The Growing Line At Memorial Centre For Elton John Tix
/[via The Wolf]
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Video From Red Pashmina Walk In Peterborough
/[CHEX TV; RedPashmina.com; Related: From Afghanistan To Iran To Peterborough: One Woman's Amazing Story Of How A City (& A School) Saved Her Life]
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