While the 60-second video contained all shots of Peterborough, the city’s name was not branded so it could apply to all small businesses as opposed to just one place. It has received heavy positive feedback and the message has spread very quickly according to Watt and McDonald.
“Likes are fine (on social media) but shares are what make a difference,” said McDonald. “On the other side, it has made a resurgence and has our city gone up in local business.”
“It’s been awesome. People are really embracing it and sharing it in and out of town. It’s doing what we wanted to do,” said Watt. “We wanted people to have a passion for this town and other towns and have people recognize that this is a conversation.”