Fleming College Begins New Era With Brand Transformation

Fleming College has rebranded itself with a new logo representing the college’s rich heritage while celebrating its future outlook in a press release on Monday.

Fleming College’s new logo, a multi-coloured shield symbolizing sustainability and the natural beauty of our college campuses. Photo Courtesy of Fleming College.

The new brand system embodies the essence of all Fleming campuses under their new theme, “One Brand. One Community. One Fleming.” The principle behind the redesign is the brand statement, “Communities that ignite your passion for change.”

“Founded in 1967, Fleming College has been built on a legacy of innovation, inclusiveness and community building,” said Maureen Adamson, Fleming College President. “We are proud to unveil a new brand that honours our rich heritage while celebrating a bold, future-forward outlook – for the College, our students and the communities we serve – locally and around the world.”

The new design was crafted through consultation with stakeholders, including staff, alumni, donors, students and community partners. Indigenous partners and the international community made in-depth consultations and conversations for the brand’s design. Fleming’s marketing team worked with the Blazing Agency to develop the new platform and resources.

The shield signifies stability, protection and longevity. The lines within the shield form the veins of a leaf, symbolizing sustainability and the natural beauty of Fleming campuses and respectfully acknowledging that the College is situated on Michi Saagiig lands and the traditional territory covered by the Williams Treaties.

In the largest portion of the shield, the lines come together to showcase the letter “F.” With contemporary colours that represent each of the campuses and the natural beauty surrounding them, the new brand reflects Fleming’s commitment to providing the foundation for student and community growth.

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So what does Peterborough's Downtown Mean to You?

As the Examiner reports, Peterborough's BrandHealth—an advertising agency located in the heart of downtown—has launched a new campaign called "Make It Your Own Downtown" as part of its efforts to rebrand downtown Peterborough, and draw more attention (and people) to the downtown.

As well, the campaign is meant to encourage us to start thinking about what this vital area means to the fabric of the city.

Earlier concepts for BrandHealth downtown rebranding campaignWhat would you do to rebrand our downtown? Or, is it just fine as is? Give us your thoughts.

[Make it Your Own Downtown Launched; BrandHealth]

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