"Make It Your Own Downtown" Banners Going Up In Peterborough

After choosing a marketing campaign created by the local advertising agency BrandHealth (which is located downtown), the Downtown Business Improvement Association has moved to the next phase of their "rebranding" of downtown Peterborough.

Banners are being erected downtown to identify different areas and what they represent to the city.

Have you seen them? What do you think of them?

[Contributed by PtboCanada's Evan Holt]

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So what does Peterborough's Downtown Mean to You?

As the Examiner reports, Peterborough's BrandHealth—an advertising agency located in the heart of downtown—has launched a new campaign called "Make It Your Own Downtown" as part of its efforts to rebrand downtown Peterborough, and draw more attention (and people) to the downtown.

As well, the campaign is meant to encourage us to start thinking about what this vital area means to the fabric of the city.

Earlier concepts for BrandHealth downtown rebranding campaignWhat would you do to rebrand our downtown? Or, is it just fine as is? Give us your thoughts.

[Make it Your Own Downtown Launched; BrandHealth]

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