Peterborough's Humour On Display From "Sign Wars" One-Year Anniversary
/One year has passed since Peterborough and the surrounding area playfully poked fun at each other with the “Sign Wars” phenomenon that began last April.
The original friendly feud started as Anden Kitchen & Bath Centre called out Friendly Fires and Merrett Home Hardware Building Centre. Both businesses responded to Anden and the trend took off in Peterborough.
Businesses such as Trent Valley Honda, Whelan’s Flooring and Trent Security Systems Ltd., Peterborough Police Service and Pete & Dani of 100.5 Fresh Radio quickly joined in on the teasing among hundreds of participating businesses.
The trend began in Christiansburg, Va. where Jim Bohan, owner of music store Bridge Kaldro put up a sign challenging Super Shoes — the next-door shoe store — to a sign war on April 16 last year with a message, "Hey Super Shoes! Wanna start a sign war?"
Hundreds of photo submissions were given to PTBOCanada to showcase over eight days since the war began.
A running gag of “Aisle 15” being a party at Home Hardware was sparked by Whelan that inspired a fundraising t-shirt containing the same reference.
There was $6,360 raised that went towards the Kawartha-Haliburton Children’s Foundation (KHCF) to fund their “Soaking Up Summer” program.
“When the call came through was just so thrilled that it’s going towards helping kids who are in need of our community,” said Deb Aben, Executive Producer of KHCF.
Anden was voted the best sign of all the wars with Home Hardware as the runner up and Franz's Butcher Shop & Catering as the third-best.
