Tim Hortons Launches Second Smile Cookie Holiday Campaign For Kawartha Food Share

Tim Hortons is keeping Kawartha Food Share (KFS) happy this holiday season, as the latter has been selected as the recipient of the Holiday Smile Cookie Campaign.

Kawartha Food Share is a central collection and distribution warehouse that partners with 37-member agency food banks, food cupboards and other food action programs in the City and County of Peterborough. Photo by David Tuan Bui.

The campaign launches next Monday and runs until Nov. 24 at all Tim Hortons locations in Peterborough, Lakefield, Bridgenorth, Curve Lake and Havelock. Cookies are $2 each and all proceeds will be split between KFS and Tim Hortons Foundation Camps.

Last year, the campaign raised $67,290.96.

“Supporting communities is at the heart of the Tim Hortons brand and there's no better time than the holiday season for us to rally with guests, Tims’ restaurant owners and team members to spread kindness right across Canada,” said Axel Schwan, Tim Hortons president.

This year’s Holiday Smile Cookie is a white chocolate chip sugar cookie infused with red and green sprinkles and finished with a hand-decorated smile.

“We are so thrilled to be partnering with Tim Hortons for this wonderful initiative,” said Ashlee Aitken, KFS general manager. “The funds raised during this campaign will assist us in purchasing much-needed food items to keep our agencies shelves well stocked.”

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