Mike Dalliday Launches Redesigned Pilates On Demand Website To Honour Late Wife’s Entrepreneurial Vision

Pilates on Demand, an online platform offering Pilates, Yoga, Barre and Meditation classes has launched a redesigned website with upgraded member features to honour the vision and legacy of the company’s founder and former CEO, Jess Dalliday announced on Tuesday.

Jess Dalliday with her daughter. Photo courtesy of Innovation Cluster.

At the young age of 32, Dalliday suddenly and tragically passed away during childbirth in April 2021 along with newborn daughter, Angeline.

Her passing left husband Mike, 2-year old daughter, family, friends, and the Peterborough community completely devastated and in shock. Jess was fiercely passionate about changing the fitness landscape to be an inclusive, accepting space, and was dedicated to defying fitness industry norms that suggest exercise is a way to change your body, instead of loving your body right now.

Mike Dalliday with daughter. Photo courtesy of Innovation Cluster.

Jess’ husband Mike is honouring his late wife’s vision by becoming the CEO of Pilates on Demand, stepping away from his career as a Physician Assistant. With no entrepreneurial experience taking over Jess’ successful business seemed daunting, but through the Innovation Cluster’s mentorship and expertise Mike has been able to drive Jess’ vision forward, which most recently has involved the launch of a redesigned website and platform.

“We are beyond excited to introduce this all-new experience to our members and to anyone new to our service,” said Mike. “Since losing Jess last spring we’ve been working hard to ensure her legacy is carried forward. We continue to pride ourselves on being an online exercise platform for everyone. We don’t focus on pounds, inches or appearance. Our goal is for our members to feel comfortable and confident in the body they have right now, and we really feel our new design and user experience will help us and our members achieve that goal.”

Pilates on Demand provides hundreds of convenient and safe exercise classes that members can do anywhere, anytime, and at any skill level.

"During the times of the pandemic, Pilates on Demand has seen exponential growth and has been able to pivot their business to focus on the growing demand for virtual exercise,” said President of the Innovation Cluster, John Gillis. “With the launch of the new website, new and existing members will be able to experience a new and convenient way to exercise. POD is not only a place to exercise but also a place to be part of a strong community."

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