In support of Wheels of Hope, the Peterborough Petes' 15th annual Pink in the Rink game is set for Saturday when the Petes host the Niagara IceDogs at the Peterborough Memorial Centre.
The team is wearing special theme jerseys designed by Kyle McDonald of Pioneer Inc. that highlight the names of nearly 200 people battling cancer and feature a special Canadian Cancer Society shoulder crest.
The funds support the Wheels of Hope transportation program provided by the Canadian Cancer Society (CCS). It connects people to cancer treatments with volunteer drivers and travel cost reimbursements.
All Petes players and coaches will act as ambassadors for the campaign. Family, friends and fans can donate on behalf of a particular player or coach by going online and choosing their name from the dropdown menu on the CCS fundraising website.
Bobcaygeon Brewing Co. has produced a limited edition run of Petes Lager featuring a Pink Can. Each can sold sees 25 cents donated to the Pink in the Rink campaign.
After raising $954,136 over the past 14 years, the Petes announced that this year’s fundraising goal is $50,000. If achieved, the Petes and the Peterborough community will hit $1,000,000 raised in the fight against cancer in Pink in the Rink’s history.
Official game jerseys are available at the Pink in the Rink live post-game auction. Fans are asked to move to the Gibson’s Finest Club Section immediately following the game to participate in the auction. A game ticket is required to take part in the game-worn jersey auction.