The Peterborough Museum and Archives (PMA) received $100,000 from Regional Tourism Organization 8 (RTO8) through FedDev Ontario to attract visitors and support future growth through its Signage Project.
This is part of the Government of Canada’s Tourism Relief Fund, delivered by the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). RTO8 received a total of $3 million from FedDev Ontario to help local tourism organizations and businesses safely welcome back visitors, recover from the impacts of the pandemic and prepare for future growth.
The investment will help the PMA adapt and recover to attract new visitors and drive economic growth in Peterborough City and County.
“The generous support of FedDev Ontario allows the PMA to move forward on refreshing its public image and expanding its capacity to better serve visitors, from near and far,” says Susan Neale, Peterborough Museum and Archives director.
The Signage Project is intended to augment the identification of the PMA within the community, and improve the visitor experience. The scope of the project will include a re-brand of the PMA’s visual identifier, campus way-finding on the PMA’s grounds and sign revitalization.