Peterborough DBIA Receives Over $96,000 In Tourism Support from The Government of Canada

Peterborough’s Downtown Business Improvement Area (DBIA) received $96,100 from the Government of Canada’s Tourism Relief Fund to attract visitors and support future growth in the community.

Photo courtesy of the Peterborough Downtown Business Improvement Area.

The money came from Regional Tourism Organization 8 (RTO8) through FedDev Ontario, a system through the Government of Canada that delivers programs and services to support the growth of local economies.

The DBIA is a not-for-profit organization that represents downtown businesses, with focus on promoting and advocating for the downtown and it’s businesses. According to a press release, this investment will help the DBIA adapt and recover to attract new visitors and drive economic growth in downtown Peterborough.

“Guided by our strategic plan, we are always working to create and maintain a vibrant and attractive downtown area for locals and visitors,” said Terry Guiel, DBIA executive director. “With the help of the Tourism Relief Fund, we are able to implement several new projects that will enhance the visitor experience when visiting Downtown Peterborough.”

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