The Ontario Association of Children’s Aid Societies is running the Dress Purple Day campaign encouraging anyone to wear purple to raise awareness for support availability for Ontario families this Wednesday.
Every October, Children’s Aid Societies across Ontario raise awareness about the role that people and communities play in supporting vulnerable children, youth and families through the campaign.
The COVID-19 pandemic has created additional stressors for families with some cases having increased risk for the well-being and safety of children and youth according to Children’s Aid Societies.
“Help is available to anyone facing challenges,” said Brynn Clarke, Children’s Aid Societies communications specialist and provincial lead. “We are shifting our campaign message to really focus to making sure families across our province have access to the resources, information and support they need.”
The organization is encouraging anyone to make a video explaining why they will wear purple Wednesday and how they help children, youth, and families facing challenges. All videos are asked to have the hashtag #IDressPurpleBecause when posting to social media.