The video features Maple Leaf fans getting together to watch the game and then becoming frustrated after clips of heartbreaking moments of Toronto being played.
“March is always a tough time of year for Leaf fans,” said McBain in a Facebook post. “There is always a false sense of hope that this will be the year they finally make a run for the Stanley Cup and put an end to over half a century of losing. Then reality sets in and we realize we are going to play Tampa or Boston or some other team with more depth and better skillsets and the Leafs do what they always do and that's choke coming down the stretch.”
The song begins optimistically with stories of watching Leafs games when they were young. It highlights clips of the team during the 80s and beyond.
The song notes the team’s turning point involved an alleged missed high-sticking call on Wayne Gretzky to Doug Gilmore during Game 6 of the 1993 Western Conference Final between the Los Angeles Kings and the Leafs. Toronto eventually lost the series. Clips of the fans lamented over the playoff woes the team has faced since that series loss.
The video ends with a message from McBain attempting to give hope to Leafs’ fans stating, “To all the Leaf fans across Canada and around the world… You are not alone. We are in this together.”