Explore Downtown With The New "The Boro" $1,000 Gift Card Giveaway
/PTBOCanada wants the community to explore Downtown Peterborough with “The Boro” gift cards and we are doing a giveaway to help promote all our wonderful local businesses.
PTBOCanada purchased $1000 in “The Boro” gift cards to support our community and is teaming up with the Downtown Business Improvement Association (DBIA) to give away 10 gift cards worth $100 each starting this Wednesday (March 3rd)! It can be used at over 100 different stores in the downtown area to 10 lucky winners!
Every day, we will post a picture of a downtown business on PTBOCanada Instagram and Facebook pages, so make sure to follow those pages if you’re not. Fans can guess the location in the comments where the picture was taken. One randomly chosen fan will win a $100 gift card daily.
The old paper gift certificate (above) has been replaced with a plastic gift card (below) since December of 2020. The new method allows businesses to be paid immediately compared to leaving a difficult paper trail to track down sales. Photo by David Tuan Bui, PTBOCanada
The old paper gift certificate has been replaced with a new gift card that is easier to use and fits better in your wallet or purse. The card was introduced in early December of 2020. It has sold more than $80,000 that has circulated back into Downtown Peterborough. This was a major jump in sales compared to the annual $30,000 that the paper gift cards made according to Hillary Flood, DBIA Communications Manager.
“Through this program, we're seeing every day that it hasn't slowed down since the holidays,” she said. “People are wanting to support small businesses and shop local and they're seeing this gift card as a gift of possibility.”
More than 100 stores and services can be used with the gift card. Over 30 stores accept it through online shopping. Photo courtesy of the DBIA.
You can purchase the cards at the DBIA on 313 Water St, Peterborough, just across from ServiceOntario.
“Especially in these times, people really do feel good about supporting downtown businesses,” said Flood. “This is an easy, low-barrier way to facilitate that.”
Hillary Flood, DBIA communications manager (left) and Kirtus Evoy, PTBOCanada owner (right), celebrate their partnership to promote Downtown Peterborough. Photo by David Tuan Bui, PTBOCanada
