The Chiefs have been under fire in recent years for the use of Indigenous logos and names for the team’s branding. The plaque explains the team was formed in the 1960s by then-Curve Lake First Nation Chief Dalton Jacobs. The logo (also used by the NHL’s Chicago Blackhawks) is a symbol of strength and perseverance.
“The community and the players that come play for us, they know our winning culture,” said George Ripoll, Chiefs assistant general manager. “I think they need to understand how we were made and come from.”