Community Care Peterborough Reveals New Video to Rally Support and Volunteers

Community Care Peterborough (CCP) has released a new promotional video of its services to attract volunteers and financial support to continue serving seniors, announced at their office in East City on Tuesday morning.

Catherine Pink, CCP director of support services (left) and Chris LeBlanc, CCP director of donor and public relations (right) with the “Life Changes, Community Doesn’t” being presented publicly for the first time. In 2023, Community Care Peterborough volunteers provided nearly 85,000 hours of service. Photo by David Tuan Bui.

The video, ‘Life Changes, Community Doesn't,’ tells the story of a former volunteer named Sophie who uses the same services she once helped provide. The video highlights Community Care Peterborough’s programs, such as Meals on Wheels, transportation, wellness programs and support for those returning home from the hospital.

“This video reflects a powerful truth—circumstances may change as we age or face challenges, but our community is always there,” said Danielle Belair, CCP CEO. We want people to know that they play a critical role in sustaining this network of care.”

While all positions for volunteers are needed, Drivers are one of the higher priorities for CCP.

“We’re looking for roughly 30 drivers but extras are always good, explained Catherine Pink, CCP director of support services. “Every just one day a week. Every little bit helps.”

In addition to raising awareness of the organization's services, the video serves as a call to action for community members according to a press release.

Community Care Peterborough is actively seeking new volunteers to help deliver meals, provide rides to medical appointments, and offer companionship through its various wellness programs. The organization is also appealing to donors to help fund these critical services, as demand continues to grow.

“Our volunteers are the heart of what we do,” said Belair. “Without them, we wouldn’t be able to reach as many people or provide the level of care our clients deserve. We hope this video inspires others to get involved and help us keep this community strong.”

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