The 52nd Easter Seals Telethon fundraiser has kicked off for March with their live event broadcasting on March 24 on YourTV and Global Peterborough from 10 a.m. to 4 p.m.
The announcement was made at Lansdowne Place with Deputy Mayor Joy Lachica proclaiming March to be Easter Seals Month in Peterborough.
Telethon host Stu Harrison is returning as well as Graham Hart, celebrating his 50th year volunteering. Actress Linda Kash and Energy Morning Show’s Brian Young are hosting the Wheelchair Challenge where small teams come on the Telethon to contact everyone they know for donations.
”They're calling and reaching out to their contacts list of corporate supporters, family members, employers, that kind of thing and basically drumming more donations for us,” Coralie Jacobs of Easter Seals Ontario “It's sort of a neat and little competitive little edge to the show.”
Easter Seals is its 102nd year with the 52nd and is a fundraiser that provides support for children and youth with physical disabilities. The televised event celebrates success stories, showcases Easter Seals kids and their families, recognizes donors and sponsors.
Jacobs credits everyone involved in the event and/or its promotion on why the event has been successful for over a century.
“A lot of that has to do with who's involved with it and they're putting the word out for us,” she explained. “It's really valuable for people to understand and help them understand what it is that we're doing.”
For the 52nd edition of the Telethon, a goal of $100,000 was set, an increase of $80,000 in years prior.
“We've never had that as our goal, it's always been 80,” said Jacobs. “We're very good at exceeding 80 and I'm comfortable with that but this year I thought, 'you know what, let's go for it,' 100 grand, I know this community can do it.”
Also returning to the Telethon is regional ambassador and seven-year-old Sawyer Grace Growden who has Angelman syndrome, a genetic disorder which affects the 15th chromosome. She uses a wheelchair and a walker to help with her mobility.
“She loves the attention, loves being on camera,” said Dan Growden, Sawyer’s father. “You can tell by the laughing and giggling that she loves to be here.”
Last year, the family participated in the Easter Seals Family Camp and have already applied to participate for 2024. The camp gives families an opportunity to meet other families, have an accessible family vacation with overnight camping. The camp has a wide range of programs that are geared to various age groups for families to partake in.
“It was an incredible experience to be there as a family, meet other families,” said Dan. “Teddy got to meet siblings of other kids with physical disabilities so it just a great time all around.”
Supporters can donate during the Telethon or at anytime online.