The Squad will see a trained online specialist visit and assist businesses at no cost to help them set up Google Business, conduct a digital-readiness assessment, and apply for a $2,500 Digital Transformation Grant.
“This program is going to make our downtown more competitive and vibrant,” says DBIA Executive Director Terry Guiel. “We know we have to meet our customers where it’s most convenient for them. The beautiful bricks and mortar physical locations will always be the core of what makes downtown what it is, but we need to help our businesses make the best use of their resources for promotions, serving their customers, and reaching new markets.”