Lakefield Entrepreneur Featured On Tyra Banks' FABLife Show

Lakefield, Ont., entrepreneur Michelle Moore is off to an amazing start in 2016, getting featured on a segment on Tyra Banks' FabLife TV show for her viral hit shark blankets which are selling around the world.

Lakefield's Michelle Moore, owner of MJ's Off The Hook Designs

Lakefield's Michelle Moore, owner of MJ's Off The Hook Designs

Moore's business, MJ's Off The Hook Designs, initially went viral last year after a share of her shark blanket pattern from a radio station in South Carolina and Shark Week Discovery’s Facebook page.

She has since watched her business grow to over six figures in sales, and has sold thousands of her unique shark blanket and mermaid blanket pattern. Her patterns are already selling in 46 different countries around the planet to people of all ages from kids to seniors, and Moore has more than 23,000 fans on her Facebook page.

Moore's son in her famous shark blanket

Moore's son in her famous shark blanket

Being spotlighted on Tyra Banks' FABLife on Tuesday (January 5th) has given Moore an extra boost—and even more confidence. Tyra Banks used MJ’s Off The Hook as an example in her step-by-step guide of how to "make thousands off your hobbies".

“Tyra Banks is an amazing role model to women in business," says Moore of being featured. "For her to give my business a mention on her show is incredible—it’s one of those dream come true moments."

A "little mermaid" from Kansas in Moore's design

A "little mermaid" from Kansas in Moore's design

Moore, a mother of four and wife of a dairy farmer, has already hired six employees from the area to help with the production side as demand grows and she expands—adding other patterns such as dolphin, dragon, anaconda and largemouth bass.

“My patterns are fast and easy, suitable for beginners,” says Moore of their universal appeal.

Currently, Moore only creates custom orders but she will be soon expanding to an online store for those who are not "crochet-inclined" to be able to purchase her finished handmade product.

Here's the full segment MJ's Off the Hook was plugged on...

Tyra Banks shares her step-by-step tips to make thousands of your hobby! Get social with FABLife: Like FABLife on Facebook: http://on.fb.me/1IsPOsO Follow FABLife on Twitter: http://bit.ly/1KrVXqg Follow FABLife on Instagram: http://bit.ly/1LR8ByP Follow FABLife on Tumblr: http://bit.ly/1KIos1k Visit FABLifeShow.com for your local listing!

***To learn more about Michelle Moore's MJ Off The Hook Designs, check out her website, Twitter page and Facebook page.

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