Voice of Business: The Availability, Accessibility and Accuracy of AI Is Changing the Business Landscape
/Technology is continually changing business.
Over the last year, artificial intelligence (AI) has grown in its ability and accessibility to the average person and business. It has caused us to re-think what can be automated, how we shape our customer experience, and how we manage our teams.
Many of us have typically viewed automation from a more physical sense. We have machines that weld, paint, and drive heavy equipment by themselves. Now, it seems technology is coming for the creative tasks. At a recent event with local manufacturers and supply chain businesses, automation was a popular topic with a lot of it focused on artificial intelligence taking on administrative and creative work. AI is streamlining training, reporting, and administration. One manufacturing representative noted that there will always be jobs for people that work with their hands — it’s the office side of the business where jobs are being replaced by machines.
Chatbots are quickly becoming a regular point of engagement for customers as businesses are looking to save money and improve efficiency. In a time when many businesses are operating with fewer staff than they would like due to challenges attracting talent — efficiency is everything.
Hootsuite put together an article for Digital Main Street called 10 Ways an AI Customer Service Chatbot Can Help Your Business. Their suggestions for including AI Chatbots in a business include:
Provide customer support in multiple languages
Answer repeat FAQs and save your team time
Gather customer demographic information
Personalized shopping support
Convert deals and upsell
Anticipate trends
Book in-store appointments
Improve customer wait times
Improve customer retention
Provide a consistent user experience