Urban Park Naming Rights Sold To Quaker Foods

Peterborough City Council approved selling the naming rights of Urban Park to Quaker Foods for $240,000 during a meeting at City Hall on Monday.

The Urban Park temporarily opened a small section during Canada Day to commemorate the unveiling of the peacekeeper monument. Photo by David Tuan Bui.

Located at the corner of Charlotte and Alymer Street, the property is being renamed ‘Quaker Foods Urban Park.’

This agreement includes inflationary increases on annual payments over a 15-year term atop the $240,000. The City typically aims for a 10-year term for naming rights according to the Council meeting minutes.

PepsiCo Canada’s (Quaker Foods) recent Quakerborough campaign celebrated the 120-year anniversary of Quaker Foods in Peterborough. Quaker Foods has been a local brand presence, creating many sponsorship opportunities for the City.

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