United Way Releases Goal to Raise $1.5 Million For 2024 Campaign

With a party atmosphere compared to years past, the Peterborough & District United Way ceremoniously released its 2024 campaign goal to raise $1,500,000 at the Healthy Planet Arena on Wednesday afternoon.

Photo by David Tuan Bui.

Nearly 200 people attended the event, where United Way Campaign Cabinet and Board members ushered them in with pom-poms, music and bubbles to launch the 83rd Community Campaign for United Way.

This year’s campaign theme is ‘Building Community.’ The $1.5 million goal was an increase from last year’s target of $1.45 million.

“We set this ambitious goal because the community need for services is greater than ever. Achieving this goal will ensure that vulnerable community members have access to the vital supports our Partner Agencies provide when and where they are need them most.” says CEO Jim Russell.

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