United Way Peterborough's 2023 Community Campaign Reaches 45 Per Cent of $1.45 Million Fundraising Goal

United Way Peterborough & District has reached 45 per cent of its $1.45 million 2023 Community Campaign goal in an update announcement at the Kawartha Pine Ridge District School Board on Wednesday morning.

Photo by David Tuan Bui.

The amount represents a 10 per cent increase over the success of United Way’s community fundraising effort last year according to Jim Russell, United way CEO.

“‘Together we can...’ the theme of this year’s campaign is illustrated through the numbers in this update to the community - it has been a fun and busy fall - 73 per cent of our workplace campaigns are in full swing, have been completed or are scheduled to begin in the next week or so,” he said.

Several fundraising efforts have been made since the launch on Sept. 6 including a Fear Factor Competition, a mini bicycle “fondo” race, a skating party, a ‘Seeing is Believing’ Tour, a wellness fair and barbeques.

“With approximately 40 per cent of Community Campaign revenue coming directly from workplace Campaigns, we are grateful for the many dedicated employees who go above and beyond to organize and execute their workplace campaigns, bringing their teams together having fun and raising much needed funds for our community.”  said Russell “Based on workplace campaign projections and individual gifts received, so far we are 45 per cent or $652,5000 towards our 2023 Campaign Goal of $1.45 million.”

The United Way’s cabinet — selected in late August — contributed more than $40,000 to the campaign.

“Our 2023 Campaign Cabinet is a dedicated group of 22 people who have been working tirelessly as ambassadors and leaders in our community,” said Jim Hendry, campaign cabinet chair. “Our Cabinet members are volunteers and they also support the campaign financially,”

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