United Way Launches 'Double your Difference' Donation Match Challenge

United Way Peterborough & District has announced a ‘Double Your Difference’ donation match challenge from their 2024-25 Community Campaign.

Photo by David Tuan Bui.

According to a press release, an anonymous donor has made the donation match challenge possible.

All local donations made by individuals are eligible. United Way states that the parameters around this donation match challenge are determined based on whether you gave to last year’s Campaign (donations placed between April 1. 2023 and March 31st, 2024).

If you did not donate to United Way Peterborough & District in 2023-24: Donations of any amount made by community members who did not donate to United Way Peterborough & District in 2023-24 will be 100 per cent matched.

“We are inviting community members who have not previously donated to United Way Peterborough & District to give back to their community in a big way,” said Shirley Turner, United Way Campaign Chair. “New donors can ‘Double Your Difference’ by giving any amount that is within their means. No donation is too small, and through this matching challenge your support will be twice as impactful.”

If you did donate to United Way Peterborough & District in 2023-24: Community members who donated to United Way Peterborough & District in 2023-24 can participate in the donation matching challenge as well. Anyone who increases their donation by at least 10 per cent from last year will have the increased amount matched. For example, if someone gave $1,200 last year and increases their gift to $1,320, the additional $120 will be matched.

“Inflation has been hitting us all over the last few years. Rising costs have especially impacted the agencies that we fund and the vulnerable clients that they serve,” said Jim Russell, United Way CEO. “Our campaign goal was set at 10 per cent higher than last year, so we are asking our current supporters to increase their donation by at least 10 per cent to help us achieve our $1.5 million goal and continue to meet the need for services in our community.”

United Way Peterborough & District’s 2024-25 Campaign is currently underway. Several large workplace campaigns, such as Trent University and GM Financial, launched in late September. In addition to workplace launches, community initiatives, such as LCBO's give-at-the-till program, are also underway for a limited time. United Way will provide the community with an update on campaign progress later this month.

Donations are accepted online or at the United Way Peterborough & District office at 277 Stewart St.

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