Peterborough School Board Communication Services Team Wins National Award

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Peterborough Victoria Northumberland and Clarington (PVNC) Catholic District School Board won an Award of Distinction for its Everyday Hero Staff Recognition Program during the 2022 BRAVO! Awards Gala hosted by the Canadian Association of Communications in Education (CACE) on Monday.

Communications officer Alyssa Cymbalista (left) and communications manager Galen Eagle (right) celebrate their awards during the CACE gala on Monday. Photo courtesy of PVNC.

CACE recognizes and honours exemplary work in all aspects of school public relations, communications, marketing and engagement through this awards program each year.

“Our communications staff provide effective communication strategies to stakeholders across the district,” said Joan Carragher, PVNC director of education. “This award recognizes their exemplary work. It is a very well-deserved honour for a communications program that highlights our amazing staff and supports our multi-year strategic plan.”

The Everyday Hero Staff Recognition Program was developed as a strategic communication project to acknowledge the efforts of a range of school board staff and to help further the “Valuing Relationships” strategic priority set out in the board’s 2021-2025 strategic plan.

The CACE BRAVO! Awards are the only Canada-wide awards program specifically designed to recognize excellence in school board communications.

“We are thrilled and honoured to receive this national recognition from the Canadian Association of Communicators in Education,” said Galen Eagle, PVNC manager of communications. “We were looking for a creative way to demonstrate to our employees how much they are valued. The Everyday Hero Staff Recognition Program has been a huge success story for us, allowing us to pay tribute to employees who lift-up those around them and go the extra mile for their peers, students and the families we serve.”

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City Of Peterborough Enhances Social Media Communication Game In Engaging Ways

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Innovative cities in the modern era utilize social media as an integral communications device for all things community.

Much credit should go to the City of Peterborough, which has stepped up its social game on Twitter and Facebook in positive, engaging, playful ways—in doing so showcasing the people and amenities that make Peterborough a welcoming city, and all the hard work being done.

Exhibit A: During the winter storm recently, the City tweeted out a series of fun, educational videos that got lots of engagement showing us how the Public Works plowing crews (road and sidewalk) were tackling all that snow…

The key people on the City of Peterborough’s social media/communications activities are Sharron Hayton—the main person for corporate social media accounts—Sadie Norrad, Accessibility and Communication Specialist; and Brendan Wedley, Manager of Communication Services.

“We want to be informative and engaging on social media,” Wedley tells PTBOCanada. “It's not a new strategy, but I would say that we've been working to enhance how we communicate through our various communication channels. I think people will have noticed an increased use of videos, photos and graphics. We're using a more conversational tone when appropriate—but there are still some municipal topics where we need to be more formal or reserved.”


Recently the City had some fun with this Throwback Thursday showing past logos…

The City is currently working on building a much needed new website, which is slated to launch in the spring. Wedley says the development of that has inspired new possiblities with social media.

“The new design and voice that's being developed for our website is certainly influencing our communication through other methods, including our social media presence,” Wedley tells PTBOCanada. “Residents will find the new website to be easier to navigate, find information and access City services. Instead of being designed based on government, it's being designed based on the user or the resident. I think we see that same principle reflected in our tone on social media.”

With Twitter and Facebook amping up, the City now has an eye to activating an Instagram account to tell Peterborough’s story more visually. “We keep looking at Instagram, but we're not there yet,” Wedley tells PTBOCanada. “We know it's a fantastic platform and a positive space. We need to be able to generate more relevant, timely photo content before we can be in that space in a meaningful way.”

Indeed, the City’s thoughtful approach and tone to social media and building their new website is in keeping with how the community consumes content now in the modern era. “Social media is just one tool, but it's an important tool,” notes Wedley. “We want to engage with residents in a way that's convenient for them.”

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