RIBITT EXPANDING INTO TORONTO & BEYOND
Ribitt, Co-Founded by Sana Virji and Ribat Chowdhury, has more than 30 shops partnered in Peterborough and more than 100 in Toronto. Earlier this year, Ribitt launched in Roncesvalles and The Junction neighbourhoods in Toronto, and plans to begin its expansion across Canada in 2019.
“The future success of local shops lies in them coming together and leveraging their combined network,” says Co-Founder Sana Virji. “Participating in a rewards program at a single coffee shop is more effort than the value for consumers, so when local merchants in a neighbourhood join Ribitt’s single rewards program, they create huge value for their customers while giving them the competitive advantage of scale that bigger chains have.”