Milne has family connections with the ‘The Nooks,’ a chain that is a similar concept to what he is doing for Peterborough with Handmade Heaven. It has seen success with 18 locations in Canada including Vaughan Mills.
The storefront is located across from Dollarama on the upper floor. Milne had announced on his Instagram that Lansdowne Place that he was setting up shop in mid-March.
“As soon as I saw this location, I knew instantly that this was going to be the store,” explained Milne. “It's absolutely perfect, I know the people of Peterborough are going to come out and support. It's been above and beyond what I expected so far.”
Roughly over 50 people were lined up outside prior to the opening. Milne says the store is a great outlet for local artisans to be recognized and supported. Artists get up-to-date notifications on when their product gets sold in the story.
“(I) really try to get people out to support their local makers and see all the beautiful things there's handmade artists have actually made,” said Milne. “Every time one of these makers sells something with their hard work involved, they (customers) have no idea how much it means to these people when they see their sales.”