Current and former staff, construction workers and community members attended the ceremony where the owner Donna Rork announced the details of the new building for the aquatic sporting goods store.
Four Points Construction will build the new location and is projected to be completed on May 1 next year. The store will be open all season compared to its Lakefield location — with others in Peterborough and Stoney Lake — which is seasonal.
"It's a dream that I've had for a long time and it's nice to see it come to fruition,” said Rork. “When I woke up this morning and realized this was happening, I was very emotional. I've worked at this a long time, I've pushed, pulled, dragged myself through lots of troubled times in business as everyone does and to get to this point feels really good.”
Additionally, the new location will feature air conditioning/heating, greater storefront space, better outdoor display, a storage basement, higher ceilings, more parking, a cleaner shopping experience and a more technological adaptation to the business according to Rork.
“There are all kinds of new opportunities to really customize the experience with laptops,” said Rork. “You can walk around with a customer and build an order. You can do that on a tablet, walk out the door and we deliver it to their cottage.”
The building will be located behind the Lakefield Restaurant on 37 Concession St. It is the same location where the business started in 1989.
The location is ideal for the store since it is at the heart of cottage country, near the marina and the area has a lot of traffic according to Rork.