Campaign posterPeterborough Lakefield Community Police Service put out a special release announcing "Don't Be That Guy", a social marketing campaign to raise awareness in Peterborough about the issue of alcohol-facilitated sexual assaults.

Alcohol-facilitated sexual assault is a sexual act perpetrated by an offender with a victim who is profoundly intoxicated to the point of near or actual unconsciousness. In these cases, the victim cannot give consent.

The "Don’t be that Guy" social marketing campaign is aimed at the offender.

Historically, sexual assault campaigns focused on how to prevent being sexually assaulted. The campaign’s message is simple: Don’t sexually assault others.

According to the release, the campaign is intended to target men between the ages of 18 and 24, who frequent the bars and party scene.

This is especially important in Peterborough, where Fleming College and Trent University are located.

The campaign just launched and runs until theCampaign poster end of September.

Posters (see examples in this post) will be displayed at Trent University, Fleming College and in downtown bars.

Police encourage the reporting of these incidents to police and to get the message across loud and clear that sex without consent is sexual assault.

For more info on this national campaign, go to Sexualassaultvoices.com.

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