Danielle says that her web series was born out of frustration. "I was working at a movie theatre, trying to figure out how to fund my filmmaking or get a job that suited me in the film industry, and my daily encounters started to feel like I was living inside of a sitcom. Whether it be the former classmates I would run into at parties who were all doing 'exciting things' or the endless search for paying jobs, I started writing down all of these anecdotes and then realized I had enough to start making either a feature film or web series."
The web series format seemed most fitting for Danielle to tell her quick stories, so she decided to focus on that medium. "There's something really liberating that creating for the web provides," she tells PTBOCanada. "The traditional filmmaking trajectory is to finish your film, then spend tons of money to enter it into festivals, and if it isn't selected, you either release it online a few years later for the hell of it or the film just kind of disappears into non existence. With the web, you are your own distributor, your own publisher, and although it's up to you to market it, you aren't waiting for a festival's permission to show people your work."