PKED Launches Workshop Series To Aid Entrepreneurs At Every Stage
/Peterborough & the Kawarthas Economic Development (PKED) has launched three workshops in a series for entrepreneurs at different stages.
Photo bcourtesy of PKED.
The workshops support small businesses by laying the foundation for business planning, navigating social media, and adopting digital marketing strategies, according to a press release.
“No matter the stage of a business, mastering the fundamentals and continuous learning matters. Luckily there are many options and no wrong door for entrepreneurs to receive training, tools, and resources,” says Jamey Coughlin, PKED’s director of business attraction, retention and expansion. “Whether you are testing an initial idea, expanding on your success, or considering a future exit, these three workshop series were designed to help businesses start and grow.”
The Business Fundamentals workshop series builds a strong foundation for an aspiring entrepreneur. Focused on business planning, market research and financials. This series is delivered in collaboration with Community Futures Peterborough and Innovation Cluster Peterborough and the Kawarthas.
The Small Biz Social Navigator workshop series, delivered by Kat Tepylo Murphy from Social Kat Media, navigates small businesses through social media and how to equip themselves with the skills and strategies needed to thrive online and to better connect with their audiences. This workshop series will guide entrepreneurs through social media essentials, developing a marketing plan and diving deep into Instagram and Reels.
The Digital Excellence Unleashed workshop series helps transform businesses into digital powerhouses and adapt to changing digital marketing trends. It walks entrepreneurs through developing websites, discovering AI tools, and using TikTok as a small business. Camp Tech, Canada’s most established leader in digital marketing skills training, will deliver this interactive series.
“We touch businesses through consultations, visits, and our annual Business Count Survey. We have heard loud and clear the challenges businesses experience and the training and tools they require,” explains Coughlin. “These workshops were developed alongside local business support organizations and topic experts to provide in-person interactive workshops that cater to those specific needs.”
These three series will be delivered throughout 2024, with the following upcoming workshops occurring this spring:
Small Business Websites 101 – April 9, 9 a.m.-noon, Cavan Monaghan Community Centre
Developing your Marketing Plan – April 11, 9 a.m.-11:00 a.m., Everest Boardroom, VentureNorth
New Venture – May 2, noon-1 p.m., PKED Boardroom
Lean Canvas Business Model – May 9, noon-1 p.m., Innovation Cluster Boardroom
Social Media Essentials – May 15, 9 a.m.-11 a.m., Cavan Monaghan Community Centre
Market Research – May 16, noon-1 p.m., Innovation Cluster Boardroom
Writing a Business Plan – May 23, noon-1 p.m., PKED Boardroom
Lending Landscape – May 30, noon-1 p.m., Innovation Cluster Boardroom
Cashflow Forecasting – June 13, noon-1 p.m., Innovation Cluster Boardroom
