Peterborough Petes Promote Inclusivity With New Warmup Jerseys

The Peterborough Petes have unveiled warmup jerseys designed to promote inclusivity and make hockey more accessible announced on Thursday.

James Guo (pictured) signed his standard player agreement contract on Aug. 17. Photo courtesy of the Peterborough Petes.

The jerseys include Peterborough’s nickname “The Electric City,” as the first town in Canada to install electric streetlights. It also contains a screen-printed patch stating, “Hockey for All.”

The custom, game-worn jerseys will be auctioned off at the end of the season with proceeds going towards future hockey initiatives to increase accessibility.

“Fully Promoted powered by Signarama, believes in helping and empowering community and as such it was a privilege to be able to create the unique ‘Hockey for All’ logo that appears on the shoulder of the jersey,” said Morgan Smith, Signarama Peterborough CEO, Morgan Smith. “Hockey is a great sport, Canada’s game, and should be enjoyed and inclusive of all, as fans, spectators or by players,”

“We are thrilled to see the concept of these jerseys come to fruition and be worn by our players in arenas across the province,” said Eric Ebenbauer, Petes director of sales. “The values of Fully Promoted/Signarama align with the mission of the Petes to make hockey more inclusive and accessible and we are proud to partner on this initiative.”

All proceeds from the game-worn, warmup jerseys will go towards funding towards local hockey initiatives in the area including the First Shift program the Petes are hosting in March. Bidding for the 2021-22 practice jerseys will open and be announced at a later date. 

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