Peterborough Kinsmen Club Gives $4,000 In Grocery Gift Certificates to Celebrate Kin Kindness Day

As part of Kin Kindness Day, the Kinsmen Club of Peterborough gave 160 gift certificates worth $4,000 to shoppers at George Street No Frills and Brock Street FreshCo on Feb. 22.

Since its founding in 1920 as the only all-Canadian service organization, Kin Canada has donated over $1 billion to individuals, families and programs in need across Canada. Photo courtesy of Kinsmen Club of Peterborough.

The annual event promotes kindness and compassion to foster a culture of empathy and goodwill.

“Kin Kindness Day is a reflection of our mission to make a difference and give back to the community,” Barry Craft, Kinsmen Club of Peterborough president “Again this year, we were grateful for the opportunity to support local families and show our appreciation to the people of Peterborough through the simple gesture of helping with this week’s grocery bill.”

Unsuspecting shoppers were offered the gift certificates and after hearing the purpose through kindness, several people handed them back to those who needed them more.

“It’s an honor for our stores to partner with the Kinsmen Club in such a meaningful initiative,” said Scott Anderson, FreshCo store owner. “Times are tough and it was nice to see the smiles on my customers’ faces knowing that this week would be a little bit easier. We were proud again this year to help spread kindness and support the incredible work the Kinsmen do in this community.”

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