Peterborough DBIA Sending Shoppers On a "Golden Goose Chase" To Win a $1,500 Boro Gift Card

The Peterborough Downtown Business Improvement Area (DBIA) is sending shoppers on a wild goose chase to find ‘golden eggs’ in a retail incentive program for a chance to win a $1,500 Boro gift card, announced at the Peterborough and the Kawarthas Visitors Centre on Tuesday morning.

Whitney Paget, DBIA student intern (left); Terry Guiel, DBIA executive director (middlE) and Hillary Flood, DBIA Communications and Marketing Manager (right) holding six of the 20 handcrafted golden goose eggs to be scattered throughout Peterborough downtown retail stores. Photo by David Tuan Bui.

The ‘Golden Goose Chase’ runs from April 1 until May 31 where 20 ‘golden goose eggs’ are being hidden inside downtown retail locations on a rotating schedule weekly. Each egg has been hand-painted, crafted and commissioned by local artists.

“From fashion to vintage and décor, downtown Peterborough has it all,” said Terry Guiel, DBIA executive director. “The Golden Goose Chase project was designed to draw foot traffic into our wonderful retail sector. Similar to our Holiday Shopping Passport program this project is all about rewarding folks for taking the time to shop in person.”

Over 50 retailers are participating in the inaugural hunt. Each egg found is a ballot towards a draw for a $1,500 Boro gift card. Participants can use a Golden Goose Chase map to plan their search during their downtown visit.

Egg hunters can download Goosechase, a mobile scavenger hunt app. Search ‘The Golden Goose Chase’ or use the game code ‘5Z67RV’ to join. Ballots are earned by submitting live-capture photos of each egg found.

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