Cheers: Peterborough Petes and Bobcaygeon Brewing Company Brew Petes Lager
/In a match made in beer and hockey heaven, The Peterborough Petes have released an officially licensed team-branded beer called “Petes Lager” in a unique partnership with Bobcaygeon Brewing Company.
The beer is a 4.0% light lager and the art was designed by Ryan Dawson and illustrated by freelance artist Cam Miller.
“We’re incredibly excited to be partnering with the Peterborough Petes for the new Petes Lager,” says Richard Wood, President and Co-Founder of Bobcaygeon Brewing Company. “At only 4.0%, this light lager is crisp and refreshing, and we know it will become a fast favourite in Peterborough and the Kawarthas.”
The design reflects on the team’s rich history and an homage to Roger, the Petes mascot. Photo courtesy of Peterborough Petes
When Dawson designed the can, he had the Peterborough community in mind as an important factor for the brand.
“We worked closely with the Petes on what is important to the community and what is important to the team,” he says. “It was a bit of a celebration of the fans in with the Bobcaygeon brand.”
Beer design by Ryan Dawson and illustration by Cam Miller. (Photo by Neil Morton)
Richard Wood, President of Bobcaygeon Brewing Company met Burton Lee, Petes Executive director of business operations last summer at the brewery to discuss partnership ideas according to Wood.
“This isn’t the first time the Petes had been approached about a branded beer. It was the partnership that was important to us,” said Lee. “It’s really been a process. That’s what we’re really excited about, we’re excited about the future of this partnership.”
The beverage is a way to support the Petes, Bobcaygeon Brewing Company, and local restaurants. The lager was another outlet to allow the fans to help the team—especially without a season over the past year.
“During the pandemic, there have been less and less ways to support the Petes so I think this is a great way to support the Petes and have a great beverage,” said Lee. “Know that you’re helping the Petes every time you buy a beer.”
Photo by Neil Morton
