Municipal Waste Association Awards City of Peterborough Promotion and Education Award

The City of Peterborough has received a Promotion and Education Award from the Municipal Waste Association for the community promotion and education tools that were used to support the rollout of the City’s new waste diversion initiatives announced on Friday.

Photo by David Tuan Bui.

The new measures were implemented on Halloween, including the Green Bin Source Separated Organics Program - GROW Peterborough, the requirement for clear garbage bags and the switch to every-other-week garbage collection, plus collection day changes for some households to equalize the daily collection routes each day.    

To help residents learn about the extensive changes, the City developed a Waste Management Guide/18-month calendar, a series of information sheets, door hangers, and streaming cards, and an extensive online communication strategy, including social media, digital signage, and the City’s website. 

“Congratulations to our outstanding team that worked to support our residents during this massive shift in waste management practices,” said Councillor Gary Baldwin.  From the communication planning, design, and implementation to front-line customer service, their commitment was exceptional. With the City achieving an overall waste diversion rate of 76 per cent from landfill, the results speak for themselves. Special thanks to City residents for their keen attention to detail and remarkable participation rate.”

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