Morello's Independent Grocer Given Retailer Award Supporting Ontario Foods

From creating prominent displays to promoting local produce, Morello’s Independent Grocer on Lansdowne Street received the Foodland Ontario Gold Level-Seasonal Award on Monday morning.

(left to right) Dave Smith, Peterborough-Kawartha MPP; Shawn Mahood, Morello’s Produce Manager and Dave Morello, Owner displaying some of Ontario’s fresh local produce such as strawberries from McLean Berry Farm in Lakefield. Photo by David Tuan Bui.

The distinction is part of the 2023 Retailer Awards—given by representative Dave Smith, Peterborough-Kawartha MPP—and was given to stores that show excellence in display, promotion of Ontario foods, and support of Foodland Ontario.

“For us, it's such a proud thing,” said Dave Morello, owner of Morello’s Independent Grocer.

According to Foodland Ontario, the gold category is awarded to 12 Ontario retailers for distinguished excellence in three specific categories: seasonal, creative and cross-merchandised.

Seasonal

  • Presented for supporting the Ontario seasonal commodities of your choice.

Creative

  • Presented for the most creative display of Ontario commodities using themes, display props, unique signage, etc.

Cross-merchandised

  • Based on the number of non-produce items cross-merchandised with the Ontario commodity of choice, the compatibility of products, and appropriate signage.

Two featured items displayed when receiving the award were asparagus and strawberries from Mclean’s Berry Farm.

“(These are) Products that are basically in the field this morning and our stores the same day,” explained Morello. “That allows the product to be that much tastier and more nutritious because it's on the plant longer and it's not picked when its picked when it's ripe, ready to eat and it's just a wonderful product.”

Morello continued to explain why supporting local is important to his business and the economy.

“It's the right thing to do to support not our local farmers and our community but we're selling better products to our customers,” he said. “We have to support our neighbours, our farmers, those who shop in our community, shop in our stores and give back to that community. We do everything we can to support that local farm community and we will continue to do so.”

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