LOVE YOU Shoppers Drug Mart Campaign to Support YWCA

Proceeds from the 20th annual LOVE YOU by Shoppers Drug Mart campaign in Peterborough will support local YWCA services for women experiencing gender-based violence.

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Until Friday, Nov. 5, customers have the opportunity to purchase and personalize a $1 leaf, $5 butterfly, $10 apple, or a $50 bird in support of the YWCA. Icons will be displayed in each store’s front window for the duration of the campaign.

“We’re honoured and grateful to have been selected as Shoppers Drug Mart’s charity of choice again this year,” said YWCA’s Ria Nicholson. “Unfortunately, violence against women tends to increase leading up to the holiday season. Our community’s compassionate support will ensure that emergency shelter and crisis supports continue to be available for women in need.”

YWCA Peterborough Haliburton offers an array of women-centred programs, including Crossroads Shelter, which provides 24 hour emergency shelter, meals and support to women, with and without children, who are fleeing abuse of any kind (physical, emotional, sexual or financial), 365 days a year.

“Our community’s response so far this year has been truly heartening,” said Mohan Joshi, Pharmacist/Owner of the Shoppers Drug Marts on Lansdowne Street and Chemong Road in Peterborough. “It’s a pleasure to partner with the YWCA and to be able to raise awareness about such an important local resource for women.”

The LOVE YOU by Shoppers Drug Mart fall fundraising program to grow women’s health is a four-week program held across Canada each fall. In support of leading women’s health organizations, customers, staff and Associate-Owners at over 1,360 Shoppers Drug Mart/Phamaprix/Wellwise locations raise funds through the purchase and personalization of the fall program paper icons.

Since 2011, LOVE YOU by Shoppers Drug Mart™ has supported more than 450 women’s charities annually across Canada.

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