Local Entrepreneurs' Hot Sauce Ignites Peterborough's Taste Buds

Too hot? Too bad! No Refund Hot Sauce has made its way into Peterborough made by Dr. J’s BBQ & Brews and Chemong Lodge co-owner Adam Brown.

Addison James “A.J'“ Brown (pictured) and brother of Adam, co-owns Dr. J’s and Chemong Lodge. The Brown family purchased the latter two weeks ago. Photo Courtesy of Adam Brown.

Addison James “A.J'“ Brown (pictured) and brother of Adam, co-owns Dr. J’s and Chemong Lodge. The Brown family purchased the latter two weeks ago. Photo Courtesy of Adam Brown.

After being developed during Adam’s restauranteur career in Toronto, the hot sauce has found its way into Peterborough retailers such as One Fine Foods, Primal Cuts, Sweet Beast Butcher Shop, Flannigan’s and Brown’s businesses.

The brand features seven different hot sauces and three mayos, featuring their suicide sauces called “Adam’s” and “4-Alarm”.

The sauce was developed 10 years ago when Adam’s original restaurant, “The Fox and the Fiddle” in Toronto for their chicken wings; a food Adam is a huge fan of. That spawned the idea of having a suicide sauce.

“If you’re going to have great wings, you got to have a great ‘sui’ sauce,” said Adam.

The “No Refund” name was inspired by a questionable customer experience with the sauce.”

“We had some customer send it back saying it was too hot,” said Adam. “We asked ourselves, ‘Can you send back suicide wings?’”

No Refund currently has three variants of spicy mayonnaise and seven hot sauces available for purchase. Photo Courtesy of Adam Brown.

Brown’s friends suggested bottling the suicide sauce and selling it to local distributors. He opted to take that advice after customers who were strangers gave him the same feedback.

“We had friends saying we should bottle the sauce,” said Adam. “Once we kept hearing customers who were outside of our friendship circle saying the same thing, we heard it enough times and said why don’t we explore this a bit?”

With how flexible hot sauce recipes can be, the possibilities are endless for new products in the future.

“We played with it a lot. We’re always experimenting with peppers and flavours,” “All of our sauces are inspired regionally from all over the world. Diverse in heat and flavour.”

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