After being developed during Adam’s restauranteur career in Toronto, the hot sauce has found its way into Peterborough retailers such as One Fine Foods, Primal Cuts, Sweet Beast Butcher Shop, Flannigan’s and Brown’s businesses.
The brand features seven different hot sauces and three mayos, featuring their suicide sauces called “Adam’s” and “4-Alarm”.
The sauce was developed 10 years ago when Adam’s original restaurant, “The Fox and the Fiddle” in Toronto for their chicken wings; a food Adam is a huge fan of. That spawned the idea of having a suicide sauce.
“If you’re going to have great wings, you got to have a great ‘sui’ sauce,” said Adam.
The “No Refund” name was inspired by a questionable customer experience with the sauce.”
“We had some customer send it back saying it was too hot,” said Adam. “We asked ourselves, ‘Can you send back suicide wings?’”