Local Clothing Line Launches Its 2023 Edition Collection Honouring the Late Artist George Elliott

PTBO Northern Originals/Flavour has launched new designs to their clothing line with the catchphrase “I’d rather be in Peterborough” in collaboration with the children of late artist George Elliott.

PHOTO COURTESY OF AARON ELLIOTT.

The clothing features the classic catchphrase ‘I’d Rather Be In Peterborough,’ with designs featuring a collage of local landmarks. They include the Clock Tower, Pagoda Bridge, Lift Lock and more.

“The decision for The George Elliott Collection to collaborate with PTBO Northern Originals was an easy one to make,” said Aaron Elliott, George’s son. “We’ve known Mike and Shelby since they opened Flavour at its original location and later they lived next door to our parents which helped foster a friendship that has lasted for over two decades.”

The phrase came from the mid-70s when the Peterborough Chamber of Commerce called local artists and marketers to create a new brand statement for the city. 

George’s phrase after being accepted became the moment that launched his art career. Since his passing at the age of 81 in 2020, all of his art were sold by his children on social media through ‘The George Elliott Collection.’

The clothing is available online for purchase or in-store at Flavour located at 383 George St. N.

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