The clothing features the classic catchphrase ‘I’d Rather Be In Peterborough,’ with designs featuring a collage of local landmarks. They include the Clock Tower, Pagoda Bridge, Lift Lock and more.
“The decision for The George Elliott Collection to collaborate with PTBO Northern Originals was an easy one to make,” said Aaron Elliott, George’s son. “We’ve known Mike and Shelby since they opened Flavour at its original location and later they lived next door to our parents which helped foster a friendship that has lasted for over two decades.”