Junior Achievement of Northern and Eastern Ontario (JA NEO) has launched its ‘When I Grow Up’ campaign to inspire and empower youth with the tools and knowledge to explore and pursue their future careers, announced at the Venture North Building on Wednesday.
The campaign promotes financial literacy, work readiness and entrepreneurship among young people, helping them envision and achieve their full potential according to John McNutt, JA-NEO President and CEO.
“The ‘When I Grow Up’ campaign is designed to address the root causes of systemic poverty, homelessness, youth unemployment and underemployment by equipping students with practical skills and experiences,” he said. “Through interactive workshops, mentorship programs and real-world career exploration opportunities, JA NEO is dedicated to preparing a financially informed generation for success, shielding them from systemic poverty and homelessness.”
JA NEO’s programs teach financial literacy, work readiness, and entrepreneurship to youth in grades 3 to 12.
JA NEO also introduced its Holiday Matching Gift Initiative, where every dollar donated until Dec. 31 will be tripled (up to $40,000). This was possible by matching donors such as Alf Curtis Home Improvements Inc., Peterborough Truss & Floor Ltd., and Peterborough & Distinct Construction Association.