Innovation Cluster-Peterborough & the Kawarthas Unveils New Brand and Dynamic Programs to Bolster Canadian Innovation Leadership
/Innovation Cluster - Peterborough and the Kawarthas has unveiled its new brand that reflects its updated strategy to focus on the unique needs of technology-based small and medium enterprises in Peterborough and the surrounding area, announced on Thursday morning.
Innovation Cluster Peterborough Nicole Stephenson, Innovation Cluster Board chair(left) and Christine Crandell, Innovation Cluster Board Vice Chair (right), showcase the organization’s new logo as part of a new branding and dynamic programs to help boost Canadian innovation leadership. Photo by David Tuan bui.
The new brand visually reinforces the organization’s mission to support entrepreneurs in reaching their business goals and growing our local community, job market, and economy according to said Nicole Stephenson, Innovation Cluster Board Chair. She also adds that branding represents the Innovation Cluster’s commitment to providing dynamic programming to meet key challenges SMEs face in commercializing and scaling their technology innovations.
“As our organization is evolving, we realize that public perception has not kept pace,” she explained. “This rebranding and new programming underscore our focus on regional economic development, job creation, and supporting technology SMEs to drive Canadian innovation forward.”
New signage of the rebranding is displayed on the first floor and the exterior of the Venture North Building in Peterborough.
According to Innovation Cluster, the logo is inspired by the convergence of three key critical success factors, represented by green, red and yellow arrows.
The colours represent the following:
Green: Acknowledges the Innovation Cluster’s history and represents business acceleration programs.
Red: Represents mentoring and advising, critical to realizing measurable results.
Yellow: Represents the skill and knowledge-building programming essential to sustained growth.
Blue: The green, red, and yellow arrows merge to acknowledge that all are critical to igniting sustainable forward momentum and long-term success.
In addition to the rebranding, Innovation Cluster also announced the launch of new digital-first programming. They cover three areas: skill and knowledge building, mentoring and advising and business acceleration.
Educational Programming – New workshops, bootcamps, and mastering series programs that build the breadth and depth of skills and knowledge entrepreneurs need
Mentoring and Advising - Expanded Experts-in-Residence and Business Advisor roster, including new serial entrepreneurs, vertical industry experts and investors
Business Accelerator Programming – New accelerator programs for specific company growth stages as a complement to current LevelUp and StartUp Visa programs. New dynamic programming supports entrepreneurs as they progress through their commercialization, scaling, rapid growth, maturity, and innovation stages.
