The store’s name carries local roots as the logo was designed by Mary Bucholtz of Bechwood Design. The Market Hall clock tower represents Million’s family lineage and heritage that was in Peterborough’s history.
"My grandfather's grandfather (on my mom's side) had the first business under the clock way back in the 1840s-50s," said Million. “He had a fish market, it was the first one underneath the clock tower so to bring that was fun.”
The store currently carries Electric City Football Club apparel and is in the process of getting rights to sell Peterborough Petes merchandise.
“It's a no-brainer for us to be involved in local sports and there's such a rich history here between lacrosse, hockey and Electric City soccer team that was around 120 years ago,” said Million.
Despite the space looking like a retail store at first glance, coming inside the store will show the true experience The Capital PTBO has to offer.
“Come and check out our space, don't buy anything,” said Million. “I don't need the sale as much I need you to understand what this space could mean for your sports organization or for your club or whatever the case may be. We want it to be a space to be inclusive for anyone that's comfortable to do that sort of thing.”