Electric City Football Club Enters Partnership With Local Business As Exclusive Retailer

Electric City Football Club (ECFC) has partnered with retail store The Capital PTBO as an exclusive provider of ECFC merchandise for the upcoming 2022 League1 Ontario season announced Friday.

Rob Jenkins, ECFC president (left) with Mark Million, The Capital PTBO owner (right) celebrating their new partnership. The Capital PTBO becomes the first retail store to sell ECFC merchandise outside of the the club’s headquarters. Photo courtesy of ECFC.

“Downtown Peterborough is a special place and as a club we are committed to having a strong presence in the heart of the city.” said Rob Jenkins, ECFC president. “From the first time I spoke with Mark about his vision for a new retail spot on George Street, it seemed like a perfect fit for us both.”

The Capital PTBO opened up shop on Monday. The shop is stocked sports apparel and encourages anyone to hang out in their casual atmosphere.

Owner Mark Million with his brother and business partner Justin Million have a passion for both retail and sports.

“We wanted to create a place where local sports fans come to hang out, chat about last night’s game, and maybe pick up some really cool gear while you’re here,” said Mark. “As a local sports fan, we are very excited to see what Electric City FC is building and bringing to our city and wanted to see if we could play a part in making it a success.”

The Capital PTBO store located at 370 George St. N is the exclusive in-person provider of Electric City FC merchandise along with a pop-up shop that will be at all ECFC home matches this spring and summer. 

“We are really excited to have our players and coaches come to the store and hang out with Mark and Justin and have some fun,” said Jenkins. “This downtown shop embodies what we think makes Peterborough great and we are very proud to have our merchandise on display at such a unique place.” 

“The Capital PTBO is thrilled to partner with Electric City Football Club, a franchise bound for national success,” said Mark. “Supporting sport, Peterborough and the downtown is at the heart of our mandate and we look forward to growing together with an organization that shares our core values.” 

For store hours go to thecapitalptbo.ca or on social media by searching The Capital PTBO.

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Local Sports Retail Store Doubles As Community Hub In Unique Business Service

What looks like a sports apparel store, owner Mark Million of The Capital PTBO created a community hub for the sports community in downtown Peterborough that opened on Monday.

Mark Million also works as a realtor for Bowes & Cocks Limited Brokerage. Photo by David Tuan Bui.

The store is located at 370 George St. N. and sells sports apparel such as hats, shirts and collectibles but offers a venue for other sports outlets. The space offers free rental space for events such as sports banquets, press conferences or fantasy draft parties.

Customers can use the space as a library for sports books available on-site, play table hockey or watch the game at no charge in a safe and welcoming environment.

"We're not here to make money off you. We're here to let you enjoy the moment,” said Million. “The downtown has for some generations of people, it has a stigma attached that isn't always true. It's not a scary space, it's a safe space run by entrepreneurs."

@ptbo_canada Need a place to hang out and do all things sports? The Capital PTBO invites you to relax, hang out and maybe shop while you are there! #PTBOCanada ♬ Smokin Out The Window - Bruno Mars & Anderson .Paak & Silk Sonic

Million worked in retail with his brother for roughly four years before making a career change to a realtor for Bowes & Cocks Limited Brokerage. The brothers went back to retail after a friend’s suggestion to open a business since a major store closed its doors last February which left a void in the sports apparel market.

“Retail was my first love and I’ve done it for many, many years,” reflected Million. “National Sports announced that they were closing so that really started to move the ball forward. If we were to take a shot, go for it.”

The logo is made of wood and was crafted by Million’s son, Cole. Photo by David Tuan Bui.

The store’s name carries local roots as the logo was designed by Mary Bucholtz of Bechwood Design. The Market Hall clock tower represents Million’s family lineage and heritage that was in Peterborough’s history.

"My grandfather's grandfather (on my mom's side) had the first business under the clock way back in the 1840s-50s," said Million. “He had a fish market, it was the first one underneath the clock tower so to bring that was fun.”

The store currently carries Electric City Football Club apparel and is in the process of getting rights to sell Peterborough Petes merchandise.

“It's a no-brainer for us to be involved in local sports and there's such a rich history here between lacrosse, hockey and Electric City soccer team that was around 120 years ago,” said Million.

Despite the space looking like a retail store at first glance, coming inside the store will show the true experience The Capital PTBO has to offer.

“Come and check out our space, don't buy anything,” said Million. “I don't need the sale as much I need you to understand what this space could mean for your sports organization or for your club or whatever the case may be. We want it to be a space to be inclusive for anyone that's comfortable to do that sort of thing.”

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PTBOCanada Featured Post: Vinnies Thrift Store Moving Sale With 50 Per Cent Off Everything

PTBOCanada Featured Post: Vinnies Thrift Store Moving Sale With 50 Per Cent Off Everything

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27 Downtown Peterborough Retail Shops Open Until 8 PM Thursday and Friday This Summer

From June 13th through to the end of August, 27 retails shops in downtown Peterborough will be open until 8 p.m. every Thursday and Friday evening as part of a “Open Late ‘Til Eight” initiative.

“Shopping today is all about convenience and it’s important for our local shops to be open when it’s convenient for their customers,” says Terry Guiel, Executive Director of the Peterborough Downtown Business Improvement Area.

“We know it’s important to be open when our customers are wanting to shop,” adds Holly Butler, manager at Iceman Video Games in the downtown. “Staying open late keeps people shopping local.”

(Left to right) Aldana Casado, Kate Storen, and Chelsea Boyd pose for the launch of Open Late ‘Til Eight, a new shopping initiative in Downtown Peterborough.

Not only are the hours convenient, but parking downtown is free after 6 p.m. So take advantage of the extra hours, and support your local downtown businesses. Shop, and then stay downtown and grab a bite at one of your fave restaurants.

PARTICIPATING SHOPS INCLUDE…

• Bluestreak Record

• Charlotte’s Web

• Cottage Toys

• Dodrio

• Flavour

• Grey Guardian Games

• Hi Ho Silver

• Iceman Games

• John Robers Clothiers

• K&C Costumes

• Lift Lock Escape

• META4 Gallery

• Minh’s Chinese Grocery

• Next Level Mobile

• Pipe Dreamz

• Providence

• Ritual Apothecary

• Runner’s Life

• Running Room

• SOS

• The Peace Pipe

• The Toy Shop

• Tiny Green

• Tribal Voices

• Under One Sun

• You’re Welcome

• Zap Records

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