Auto Connect Sales Raises Animal Adoption Awareness During the Holidays With Adopt Advent Calendar

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Auto Connect Sales launched an animal adoption awareness campaign during the holidays with an ‘Adopt Advent Calendar’ to help the Peterborough Humane Society (PHS) find homes for several pets.

Elias (left) was one of 25 animals showcased in the advent calendar and is having holiday fun with Watson (right). Photo by Mark Dizon.

There were 25 animals from PHS showcased in total, with one animal featured daily on Auto Connect’s Instagram account.

Of all the animals posted, 15 of the 25 pets found homes before Christmas according to a Facebook post.

“We didn’t get these animals adopted. I think the calendar helped get exposure to the Humane Society,” said Cheryl Watson of Auto Connect Sales. “I was very happy that idea was very well received. I think the community liked it.”

Watson had the idea of starting the calendar after attending a PHS gala. Animals were present at the event for anyone attending to interact with.

“I fell in love with a dog and I couldn’t stop thinking about them,” explained Watson. “I thought I had to get this dog adopted. That was my goal.”

Auto Connect staff met with the animals at the Peterborough Animal Care Centre for a photo shoot for the advent calendar.

“It was such a magical day,” said Watson. “Everybody was having a fantastic time. The Humane Society was so encouraging, supportive and eager to help get this done. It was a perfect joint effort.”

The remaining ten animals that were showcased are still up for adoption.

“Even if we can get one or two animals adopted, it was worth it,” said Watson.

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