New Gift Card Can Be Used In Downtown Peterborough

There’s a new gift card that can be used at more than 65 shops, restaurants, and services in Downtown Peterborough.

Downtown Dollars are now available as a prepaid credit card for shopping local on-line or in-store this holiday season. This Downtown Business Improvement Area program can be used with participating downtown retailers, restaurants, pubs, bars, salons, and galleries.

Downtown Dollars are available for purchase at TheBoro.ca or directly at the Downtown Business Improvement Area office at 313 Water Street. For inquiries, call 705-748-4774 or email theboro@downtownptbo.ca.

Shopper Deanna Henry holds up one of the new Downtown Dollars gift cards now available for shopping in-store and on-line in Downtown Peterborough. (photo courtesy DBIA)

“Our Downtown Dollars have long been a popular gift route,” says Terry “Mr. Downtown” Guiel, Executive Director of the DBIA. “Being able to load them onto a card really takes this program to the next level and will make for a better customer experience, which will work out to more local spending.”

The program is expected to help increase spending at local downtown businesses. Consumers spend an average of 65% more than the value of a gift card when making a purchase.

The card that the DBIA will be using for the Downtown Dollars program is made of 50% recycled material. When your card is depleted, drop it off at participating retailers or the DBIA office to be sent away for recycling.

For every $100 spent locally, up to $48 stays in our community, as compared to $14 when you shop at a box store.

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