Below are some of the Ambassadors' primary functions:
1. To provide tourism and visitor information such as locating certain businesses, parking locations and downtown events
2. To handle aggressive and/or inappropriate behaviours
3. To provide security and safety assistance for businesses when it is appropriate
4. To respond to vandalism, littering and graffiti in downtown as well as irresponsible pet owners
5. To provide emergency, first aid and conflict resolution assistance