The City of Peterborough's Community Branding Project kicked off in March 2017 with a Community Consultation to understand the perceptions of Peterborough. Two Community Consultation Meetings and two Online Surveys garnered almost 600 responses.
Questions such as “If you were to describe Peterborough in one word, what would that word be?” informed the consultants, BrandHealth, on how City residents, businesses and visitors see our community. They used this input to identify a positioning area and proposed tagline.