The City of Peterborough is using social media to engage electors in the 2014 Municipal Election. YouTube, Twitter and a City of Peterborough smartphone application will put election information at the fingertips of City electors, according to a city release.

“Municipal government has a direct impact on the day-to-day lives of residents. We want to make it as easy as possible for electors to be informed about the 2014 Municipal Election, and believe that adding social media to our traditional communication strategies will be effective,” says City Clerk John Kennedy in a release.

The City of Peterborough YouTube channel provides two informative videos—one that takes a light approach to general information on the 2014 Municipal Election, and one that focuses on accessible voting and assistive technologies available for voters who have various types of disabilities.

The City’s Twitter account @CityPtbo, which was launched in August 2013, provides timely information on City news, events and services. Twitter followers will continue to receive key election information and announcements.

Later this month, the City will launch an application for smartphones and tablets. The Official City of Peterborough App will feature up-to-date election information, maps/directions to Voting Locations, and a portal to Internet Vote between October 14th and October 27th, 2014.

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