Wld Rock's Scott Murison We stopped in recently to chat with Wild Rock Outfitters co-owner Scott Murison about the new iPad kiosks that they have installed in the store. Here's what he had to say about why they made this decision and how they can match prices now with the competition...

Scott: "At Wild Rock, we used to have to open up catalogues and show people items, but no one does that anymore. Now customers come in knowing the product line from the website, which can be difficult because if we go to order an item, we need to know the product code. Now with the iPad kiosks, it makes it much easier."

Scott: "There are company quick links along the bottom of the screen such as Patagonia, The North Face, Lole, Canada Goose, Icebreaker and Arc'teryx, plus you can browse the Wild Rock website. The other issue is that a customer could come into the store and scan the barcode with their smartphone and then shop elsewhere for the cheaper price. We want to nip that in the bud and have a chance to match the price and then you can have the item at the price instantaneously. There are stores out there that are banning cellphones to try and dissuade this. We're finding a lot of the Canada Goose clothing is not authentic and actually a knock-off. So when a customer comes in and mentions that they can get a jacket cheaper, we can go to the iPads and have the customer show us where they found the price in question. It will help to clear up any misconceptions."

There are three iPads set up around the store to help you learn more about the brands. One is in the Sportswear & Footwear department, one is in the Bikes & Nordic section, and another is in Camping & Paddling—which in the Winter switches to Snowboarding.