Random Acts of Green’s “HallowGreen Challenge” aims to scare away eco-anxiety – and have a little fun. HallowGreen encourages people to think about the impact their day-to-day actions have on our planet and encourages them to move beyond “just recycling” by exploring new ways to be green.
Nearly 70% of Canadian adults celebrate Halloween (2014) and 3,924,041 Canadian children between the ages of 5-14 years old go trick-or-treating (2017) - but the COVID-19 pandemic has left many wondering how they can safely participate in spooky festivities this year.
Random Acts of Green’s virtual way to celebrate Halloween can build awareness and keep everyone engaged in climate action – like composting, air drying clothing, or refusing single-use plastics – while keeping people safe from the virus.
Both local and global green organizations (50+) are coming together to promote and participate in the online challenge including Plastic Free Toronto, The Peel Climate Council, Ottawa’s EnviroCentre and the Zero Waste Collective to name a few.
Random Acts of Green CEO, Jessica Correa, knows that fun challenges like this encourage and inspire people to take action.
“No matter which environmental problems gives you nightmares - food waste, plastics in the ocean, climate change, deforestation, biodiversity loss, pollution, water scarcity, or overpopulation,” notes Jessica Correa, CEO of Random Acts of Green, “they all demand the same thing: people acting together.”
“The HallowGreen challenge Random Acts of Green led last year was unique, innovative and creative. The Community Climate Council of Peel region, with its mandate to improve climate literacy found the challenge's fun approach to engage the community on sustainability compelling and engaging. – Areej Riaz, Research and Education Lead, Community Climate Council
Citizens, school boards, classrooms, offices and businesses are being encouraged to take the virtual HallowGreen Challenge during the month of October to inspire more people to take climate action. It offers a unique way to build awareness about things we can do for the planet, while also staying safe in uncertain times.
Click here to learn more about the challenge
About Random Acts of Green:
Random Acts of Green, Inc. is a Canadian-owned woman-led social enterprise founded in 2015 and headquartered in Peterborough, Ontario. The company helps prove seemingly small changes add up to make big, ripple impacts for our environment. The organization brings businesses and people together in an online community (app, social media platforms, and website) to empower collective climate action.
About Peel Climate Council
The Community Climate Council is a youth-led non-partisan, not-for-profit organization promoting climate literacy, community-led solutions to climate issues and political advocacy in Peel Region. The Council is actively working to support, educate, advocate, and create positive environment and political change on climate action in the Region of Peel.
Facebook.com/randomactsofgreen Instagram: @randomactsofgreen
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